Venus is considered as a moist, warm and female planet in Vedic astrology. Looking at its characteristics/traits/significances; it represents women, wife, lover (for males), genitals, beauty, charm, charisma, magnetism, luxury, glamour, comforts, pleasures, tastes, addictions, creativity, caring, sharing, sensuality, sensitivity, fairness, diplomacy, justice, emotions; the ability to produce children in case of female natives (along with Moon), marketing skills and a number of other things.
Venus rules Kapha (water) element in body though it may not have that much control over this element as Moon does. Natives who have weak/afflicted Venus in their horoscopes may suffer from problems related to diabetes, digestion, kidneys, genitals and sexual performance among other issues. In case of female natives, they may also suffer from various types of problems related to reproductive system. Such problems may make it difficult for them to conceive and deliver. Hence they may face difficulties in producing children. Strong afflictions to Venus may cause abortions or miscarriages. In case of male natives, they may suffer from problems related to love life and marriage; apart from the aforementioned problems.
On the other hand, strong benefic Venus may bless a native with a number of good or very good things. When strong and benefic Venus rises in the ascendant; the native may be beautiful, charming, sensual, attractive, charismatic, magnetic, desirable, cheerful, diplomatic, emotional (though not too much), caring, sensitive, concerned, creative, glamorous and pleasant. Such placement in the horoscope of a female may be more beneficial than that of a male. Venus is a female planet and it tends to enhance feminine traits. Whereas females may benefit more from such traits; males may find it difficult to adjust to some of them. Hence a male native having strong Venus placed in the first house of his horoscope may look feminine and he may have feminine traits in his behavior.
Strong benefic Venus may bless the native under its influence with money, wealth, luxuries, fame, pleasures and a number of other good things. Like Moon and Jupiter; Venus also tends to give money and wealth in easy ways; without much hard work. Hence natives under strong influence of benefic Venus may often be found engaging in professions where money comes without much hard work. Many of these natives may earn money through professional spheres which demand beauty, creativity, glamour and/or marketing skills.
Such natives may practice as actors, singers, musicians, writers, poets, dancers, fashion models, designers; professionals engaging in movie industry, television industry, music industry, fashion industry, perfume industry, designer industry, media industry, hotel industry, airline industry, travel industry, food industry, liquor industry, casino industry, marketing industry, advertisement industry, matrimonial industry, match making industry, social networking industry and a number of other spheres. When supported by overall horoscope; strong benefic Venus may also bless the native with a post of high authority in government as an officer or through politics.
Female natives under strong influence of benefic Venus may be very good at attracting males as well as females; without much effort. Hence such natives may not have much problem when it comes to find dating partners. However when it comes to marriage; the role of Jupiter is more important. Male natives under strong influence of Venus may be good at attracting females and they may be lucky when it comes to dating, love affairs and marriage. Such natives may get blessed with beautiful lovers as well as beautiful wives and they may draw much pleasure from their love affairs as well as from their marriages.
Natives under strong influence of benefic Venus may be caring; and they may respect as well as understand needs of other people. Hence they may be good at making and maintaining relationships as well as partnerships. Such natives may be good at making adjustments as well as compromises and these qualities may bless them with very good things in professional as well as in personal sphere. They may believe in fairness, shared benefits and shared responsibilities. Hence one such native may play fair and he may keep playing fair as long as the other party also plays fair.
However if the other party starts playing foul; the native may not tolerate for long. He may not choose to engage in confrontations, arguments, disputes and fights. Instead, he may choose to walk away from one such relationship; with minimum possible trouble. In case of divorce, one such native may almost always choose to settle matter between him/her and the partner in a civilized and trouble-free manner; instead of getting it done through courts and litigations.
Venus may be strong or very strong in Taurus, Libra and Pisces; depending on its nakshatra and navamsha placements within these signs. It may have significant strength or it may be strong in Gemini, Capricorn and Aquarius; depending on its nakshatra and navamsha placements within these signs. Venus may perform well, very well or poorly in Aries, Cancer, Leo, Scorpio and Sagittarius; depending on its nakshatra and navamsha placements within these signs. It may perform poorly or very poorly in Virgo; depending on its nakshatra and navamsha placements within these signs.
Taking an example, Venus may perform relatively well in Pisces navamsha of Uttaraphalguni and Taurus navamsha of Hasta; within the sign of Virgo. On the other hand, it may perform very poorly in Virgo navamsha of Chitra; within the sign of Virgo. Taking another example; Venus may be very strong in Taurus navamsha of Rohini within the sign of Taurus whereas it may be strong but not very strong in Virgo navamsha of Mrigashira within the sign of Taurus.
Affliction to Venus from malefic planets may result in formation of various types of defects. On the other hand, benefic and clean Venus may form good yogas in horoscope. Among them; Malavya Yoga is a prominent one.